Nurturing relationships

With a relationship that goes back to 1995, Dale Farm Group is Northern Ireland’s largest dairy company and one of Morrow Communications’ longest-standing clients. Morrows delivers consumer and corporate PR strategy for the dairy giant, positioning the company as a leader in its industry and helping it achieve its business objectives.


The landscape has changed significantly throughout the years of this partnership with economic uncertainty, the transformation of how media is consumed thanks to digital and social, and the rise of emerging markets and a global consumer culture.

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As the landscape has changed so too has our communications strategy for the company’s long standing award-winning brands including Dromona, Dale Farm, Spelga and Fivemiletown cheese, and its premium GB brands Rowan Glen and Loseley.


At the core of Dale Farm’s value proposition is its history in supporting Northern Ireland athletes and sports that promote a healthy lifestyle. Morrows has been instrumental in nurturing a number of strategic sponsorships of professional athletes, sports teams and events including Ulster Rugby, the Irish Open and ongoing support of grassroots sporting organisations.

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It must be remembered too that Dale Farm Group is one of the biggest farmer-owned co-operatives in Ireland, and so the relationship with its shareholder milk producers is extremely important. Morrow Communications continues to help the client manage this relationship, and also that with the wider business community.

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