Morrows has worked with Asda since it first arrived in Northern Ireland in 2005.
It’s a dream relationship. Morrow’s PR team ‘gets’ Asda, acting as the supermarket’s trusted advisor…its eyes and ears on the ground, helping them win hearts and minds, ultimately driving footfall, building loyalty and embracing the community focus for which Asda is renowned.
It all started with market entry and store openings – 17 in total over the last 20 years. We’ve led the communications and event management for each supermarket, from Belfast to Strabane and everywhere in between.
On an ongoing basis we work as an extension of Asda’s national press office, helping to identify and seize local PR opportunities to ensure the media spotlight is always on. We also bring Asda’s wider national campaigns, such as Tickled Pink Breast Cancer Awareness to life at a local level. On top of this we play a pivotal role in ensuring Asda avoids the many pitfalls that others have fallen victim to, thanks in part to Northern Ireland’s many political and cultural ‘nuances’.
We think like Asda customers, but act as colleagues, helping them service the needs of communities living within the ‘Asda mile’ of each store. In short, our role embraces everything – from profiling peas, to managing corporate relations.
Retail customers may be notoriously fickle and shopping trends continue to change, but Morrows has worked hard to give the Asda brand a strong local identity.
It’s a great partnership. It’s also a lot of fun. And it works!
Delivering results for
