Morrow Communications provides AIB NI with full-service agency support. This includes social media strategy, activation and delivery, helping the bank to shape and elevate its brand across digital platforms.
AIB financial and services offering, from securing a mortgage to a business loan, is to help customers strive ‘For the Life You’re After’, at whatever life stage they are at or business step they are on.
Working in partnership with AIB, we take a strategic approach to digital services, mapping audiences, behaviours and consumer journeys which in turn informs our delivery approach, content creation and messaging. By anchoring our creative across agreed pillars and staying attune to the latest digital trends and developments, we ensure the brand stays relevant, recognisable and results driven, all while reinforcing the AIB voice and visual identity.
Our in-house digital, creative and content team produces engaging and dynamic social media content across paid and owned media platforms.
Our focus on creativity, innovation and results-driven campaigns have been widely celebrated by industry. Recent awards include the Chartered Institute of Public Relations (CIPR) ‘Best Use of Content’, ‘Best Long-term campaign’ and ‘Best Consumer Campaign’, and Public Relations and Communications Association (PRCA) ‘Best Digital and Social Campaign and ‘Best Event/Launch of the Year.’
Our team is also responsible for establishing and maintaining authentic influencer collaborations and brand ambassadors to help communicate key messages and strengthen AIB’s brand identity.
Recent campaigns include bringing people together in their communities through the AIB Community €1 Million Fund and GOAL Mile initiatives, as well as support for AIB Green Living, helping people with all the information they need to live more sustainably through home, business and lifestyle options.
Check out the AIB Northern Ireland Instagram channel to see more.
Delivering results for
