Barista Bar is the largest coffee brand in Northern Ireland delivering the experience of convenient, top-quality coffee and hot beverages for SPAR, EUROSPAR, VIVO and VIVOXTRA customers in over 400 stores, with the brand also franchising into Scotland in 2024.
At Morrows, we work with Barista Bar to build their online presence through social media strategy, influencer marketing and campaign delivery.
Working with the Barista Bar team we create engaging social media content, from copywriting to scheduling and reporting – sharing the latest offers and drinks of the season, connecting with brand ambassadors, and managing sponsorship activity.
We also assist with community management online, paid social media advertising, influencer engagement, photography management and campaign delivery – we cover all areas to help tell the brands story online, raising awareness across NI and beyond!
Alongside this, we have helped forge strong collaborations for the brand, including our brand ambassadorship with Cool FM’s Paulo Ross. As the face of the brand, Paulo continues to help amplify Barista Bar’s online presence.
From our #OwnYourMorning to #SipIntoSpring campaigns, we’ve curated some award-winning moments. Our #JustBrewIt campaign was recognised as best ‘Low Budget Campaign’ at the 2023 CIPR Pride Awards and our #BrewTheBestYou campaign won Best Digital and Social Media campaign at the PRCA Dare Awards 2025.
Check out the Barista Bar Facebook and Instagram channels to see more.
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