Department of Agriculture, Environment and Rural Affairs

In Spring 2023, we worked with the Department of Agriculture, Environment and Rural Affairs (DAERA) to showcase and celebrate the Rural Tourism Scheme. The Rural Tourism Scheme, part-funded through Priority 6 of the European Agricultural Fund for Rural Development, provided approximately £9.1m of funding to 19 diverse projects across Northern Ireland. The Scheme invested in natural and built heritage projects, which would act as a key driver for encouraging rural tourism, particularly out of state visitors, while preserving the natural assets of the rural community.

As part of the work, our team created a series of videos for social media showcasing individual projects as an overall video for DAERA’s website. This involved capturing interview-style footage with key delivery partners such as local councils, along with striking drone and b-roll footage to highlight the variety of works installed. The projects were unique and wide-ranging, including a Sculpture Trail in the Sperrins, Ireland’s first Toboggan Run and walking trails around Lough Neagh using augmented reality technology.

Filming for this project involved our production team being out-and-about all over Northern Ireland, filming at up to three locations per day. No two days of filming were the same and nothing was off-limits for our team to capture the perfect shot, including zip-lining through the hills of Belfast, flying a drone over the cliffs of the North Coast or driving up Mullaghcarn mountain to film a Giant sculpture.