We began working with UPU Industries in 2015 to help the company raise its profile and support its ambitious growth plans. Previously a relatively unknown success story, UPU is very much a local company with global reach. Headquartered in Dromore, Co Down it specialises in agricultural wrapping and pallet netting and also has a manufacturing plant in Kansas, USA. Currently exporting products to 25 countries worldwide, the company is driving future growth through further investment in product innovation and identifying new growth markets for its existing product range.
We delivered an integrated communications strategy for UPU, aimed at raising the profile of its ‘Farmer’s’ branded range of agricultural products as well as its innovative range of pallet netting products. This involved employing a range of communications tools including media relations, targeted press advertising, case studies and testimonials, as well as trade show/exhibition planning and management. We also helped it develop its online footprint, developing content and copy for UPU’s website, and created video content to showcase the potential of its extensive product range pipeline.
We added real value to UPU’s marketing team through strategic and creative communications which set the company apart from the competition.