Northern Ireland’s largest agri-food celebration, Balmoral Show, is a key date in the Northern Ireland calendar. It’s always one of our favourite times of the year at Morrow Communications as we support many brands and companies across the agri-food sector to celebrate the difference they make to one of biggest industries. One standout partnership is with our long-term client Pilgrim’s Europe, home to family favourite brands including Moy Park, Denny, Richmond and Fridge Raiders.
With one of the largest and most complex builds at Balmoral Show, we use our creative skills and project management expertise to deliver a memorable show for the thousands of guests visiting Pilgrim’s Europe throughout the week.
The stand serves as a central hub, welcoming partners, customers, team members and farmers and their families for a catch up over a tasty lunch, as well as hosting some of the show’s key business events. This includes the annual business reception, and the Pilgrim’s Europe Grower Awards.
Our creative team ensures the brand story is felt throughout, from product messaging to on-stand visuals reflecting core themes including its farming roots, animal welfare, people, and delicious food. It’s a carefully curated space to reflect the warmth, pride and purpose central to the company’s ethos.
One thing for sure is that no two years are the same. Alongside our exhibition project management partner, we adapt and evolve bespoke stand designs considering interior flow, fixtures, fittings and safety throughout – learning from our previous experience to make the space work for each element and audience.
Outdoor event delivery at this scale requires precision, adaptability, and practicality, which is exactly what we bring to this project, year after year.
Delivering results for
