The NI CountrySports Fair (NICSF) is a two-day country sports extravaganza celebrating the best of rural life in Northern Ireland. We managed the PR and marketing communications for this fun-filled, action-packed weekend for a number of years.
Tasked with maximising public awareness and stakeholder support through widespread media coverage and advertising, increasing exhibitor uptake and boosting visitor numbers at its new home of Scarvagh House in Banbridge, we helped bring some of the most creative elements of the Fair to life. From the world’s first ‘ferret Grand National’ to the ‘Barbour Best Dressed’ fashion competition, our message was clear – the fair truly has something for everyone!
As well as targeted media relations and print, radio and digital advertising, we created high quality video content from the Fair to highlight its fantastic atmosphere and broad range of attractions. With visitor numbers increasing year on year (a 20% increase to 18,000 in 2016) and exhibitor numbers exceeding expectations, we’re certain NICSF will remain a firm fixture in the NI events calendar – and we’re delighted to have been part of it.