Neill’s Flour is a traditional producer of flours and mixes, supplying quality produce for baking for the past 150 years at its site in the heart of Belfast.
At Morrow’s, we support the brand’s digital communication requirements, as well as outdoor advertising and brand partnership activity with Northern Ireland’s favourite cook, Jenny Bristow.
Our digital communication requirements include sourcing and scheduling social media content for Neill’s Flour Facebook and Instagram channels, including paid social media advertising, working with content creators, and helping promote the Neill’s Flour brand to its audience.
As part of our social media strategy for Neill’s, we engage with its network of ‘Community Bakers’ to share their content across the Neill’s Flour social media channels. Their constant support of the brand and their amazing recipes help fuel its much-loved channels and inspire a network of bakers across Northern Ireland and beyond.
We partner with various creators and influencers on different projects throughout the year for key events and times such as The Great British Bake Off, which saw Morrows engage with an influencer to curate a 12-week campaign throughout the series and Pancake Day– arguably one of Neill’s busiest periods of the year!
Morrow also coordinates product photography and outdoor advertising for the brand, from design elements to billboard bookings, we do it all.
If you’re in the mood for some delicious recipes and drool worthy content, follow Neill’s Flour on Facebook and Instagram.
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