McKeever Hotels (The Dunadry Hotel and Gardens, Dunsilly, Corr’s Corner, Adair Arms, The Lodge, Dillons, Donegal and Armagh City Hotel) could claim guru status in Northern Ireland’s hospitality sector. As the McKeever family would never hog the limelight, we’re happy to say it for them. They operate a brilliant family business and we’re very honoured to work with them.
Morrows bring an external dimension to McKeever’s marketing team, underpinning the Group’s brand and positioning, and giving all communications activity a fresh and vibrant feel. We manage everything – from major corporate developments and strategic investments to general media relations and profile raising. We also support on social media/influencer campaign management.
McKeever’s success stems from the Group’s ‘We Do More’ culture It’s the bedrock of the company and it’s what sets the business apart
At a corporate level ‘We Do More’ is communicated through the roll-out of McKeevers’ three-year strategy which includes all-island expansion, continuous investment, support for its team, and award-winning hospitality.
And at a consumer level ‘We do More’ is delivered through our work on projects such as McKeever’s £multi-million investment in the much-loved Dunadry Hotel which now includes a Whiskey Cellar and a Spa retreat. The Morrow team was central to the launch of both bespoke spaces, organising a series of influencer and media events to showcase the unique offerings and drive bookings.
The resulting media coverage, social media content, and positive feedback led to a huge spike in social engagement, and double digit boost in bookings.
This, combined with multi award wins, a wealth of human interest stories and the roll-out of McKeever’s community/CSR programme is proof that a strong, trusting client/consultancy relationship will always deliver results.
Delivering results for
