The Grand Opera House is the jewel in the crown within the Belfast arts and entertainment scene. When the Theatre opened at the end of the 19thcentury, it was famed for comfort, style, state-of-the-art lighting, and the most advanced standards of stage presentation.
Striving to match the achievements of prolific Victorian theatre architect, Frank Matcham, the Theatre has recently undergone a fabulous and sensitive £12.2 million restoration project which has delivered new seating, air conditioning and modifications to improve access. It also includes investment in sophisticated lighting, flying, and sound systems to enable the Theatre to present technically complex shows to West End standards. A new permanent heritage exhibition has also been installed telling the fascinating story of the Theatre’s 125-year history.
We supported the Theatre’s communications throughout this redevelopment project which also coincided with the challenges of the covid pandemic. We successfully helped the senior team to navigate their way through these challenges and supported their efforts to finally reopen to the public in Autumn 2021 and supported their internal communications through the closure period.
More recently we have been supporting the team in the promotion of its exciting performance programme including the annual Panto season and various community and CSR outreach initiatives. We have also managed media relations around the official VIP reopening event which saw HRH King Charles (then The Prince of Wales) attend to see the splendour of the restoration project first hand.
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