AIB Mortgages

From the pandemic to the cost-of-living crisis, our events team, in close collaboration with creative and comms colleagues, has helped AIB demystify the home buying process for first timers, self-builders, mortgage switchers and home movers, thanks to our multi-award winning AIB ‘Movies and Mortgages’, ‘Rate My Home’ and ‘Your Home with AIB’ campaigns.

Our events and delivery strategy included devising a content and audience led concept that could translate to both in-person and on-screen formats. Our objective was to generate new business leads from the target demographic and so our multi layered campaign included competition-led sign-up promotion, partnering with media outlets as well as influencer led social media activation and organic and above the line press and digital activity.

We secured the expertise of multiple well-known panellists across various topics including estate agents, solicitors, architects, interior designers, lifestyle influencers as well as existing homeowners and AIB’s mortgage team. Morrow Communications acted as director, producer, scriptwriter and runner, helping the expert panel get ‘Zoom and stage ready’, prepared to offer their expert advice in a relaxed conversational format.

We used a mix of locations across Belfast, including The Strand Cinema and Banana Block, to create TV studio style venues for the hybrid event series – installing soft furnishings and broadcast standard production. For the “Your Home with AIB” event, we created a loft-living styled AIB Mortgage Lounge in the Limelight, Belfast using chic interior design techniques to transform the space, including a living wall backdrop, acoustic wooden strip staging, plush soft seating, mood lighting and street food.

Informative, interesting and in typical Northern Ireland fashion ‘good craic’, the campaign was a smash hit and award winning for AIB and Morrows, accruing a vast array of awards including the prestigious ‘Best Event of the Year.’