Bridging the gap between a corporate employer brand and a household name.
With the primary audience for recruitment members of the general public, the corporate Dale Farm brand has a very different visual style to the fun and quirky consumer facing brand that they would be more familiar with. Following the re-brand in 2021 we worked closely with the team to develop a recruitment brand strategy to bridge the gap.
Objectives:
- Promote roles across multiple sites
- Hero staff and more obscure roles/career paths
- Promote Dale Farm as a great place to work
- Support with recruitment campaigns
Tactics:
- With Facebook identified as the primary platform to reach the audience, we developed a series of fun, pun-led social graphics, to promote job roles at the various sites.
- A central part of the social strategy focusses on the people at Dale Farm and through a fun “Say Cheese” series, we hero various members of the Dale Farm teams from operative roles, to graduates and the faming families.
- With a placement and graduate programme, we focus on key recruitment drives throughout the year, supporting across social with targeted ads when required.
Services Provided:
- Social Media Strategy & Management
- Creative Content Creation – video, photography and graphic design support
- Social Media Ad Management
Delivering results for
