Combining strategic planning and creative content to bring the Harry Corry in-store experience to social media.
Working alongside the Harry Corry in-house marketing team from 2022 to 2024, we helped redefine the brand’s social media presence, grow its Instagram audience and showcase the breadth of products available across its stores and online. With more than 50 locations across Northern Ireland, the Republic of Ireland and Scotland, a key objective was to reach local audiences and encourage visits to nearby stores.
Goals & Objectives
- Showcase the wide range of products available in-store and online (more than just a curtain and bedding specialist)
- Drive footfall to stores by highlighting new products and in-store sales.
- Highlight in-store expertise such as made to measure curtains, colour matching and interiors advice.
- Visually create a seamless brand experience between the digital channels and in-store
Tactics
- Supporting the in-house marketing team, our creative team developed a social media brand style to help visually connect the in-store shopping experience with the online digital presence, this included a wider colour palette and impactful post graphics.
- We introduced regular feature content, such as ‘Hello From Harry Corry’, onto the channels to focus on in-store expertise and introduce the in-store teams to the newer audiences, helping familiarise the audiences with the in-store teams.
- Utilising targeted influencer activity in specific regions and locations to showcase the in-store shopping experience to a wider audience.
Services Provided:
- Social Media Strategy & Management
- Creative Content Creation – video, photography and graphic design support
- Influencer Strategy & Management
- Social Media Ad Management
Delivering results for
