Haldane Fisher is a leading supplier of construction and DIY materials to trade and retail customers in the UK and Ireland. In 2018 it launched its dedicated bathrooms brand, Bathline.
Morrows creative team was given the exciting brief of creating Bathline’s first adverting campaign which included a TV commercial, press ads, social and digital ads and billboards. Getting under the skin of the brand ethos, we developed the strapline ‘Designed for Living’ and set about creating visually impactful creative to position Bathline as a challenger brand in the bathrooms market.
Over the years the creative has evolved, just as the brand itself has grown and become more established. We have created TV commercials for Bathline’s annual ‘Big Sale’ along with radio commercials, OOH and digital assets. We have also designed Bathline’s first bespoke product brochure, taking inspiration from the aesthetic of lifestyle magazines to create an engaging brochure that is both and enjoyable read and a practical planning tool for those remodelling their bathroom.
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