When one of Northern Ireland’s best loved family resorts rebranded from Radisson Roe to the Roe Park Resort, Morrows’ team of creatives and comms professionals guided the brand through this exciting transition.

We designed the new brand identity for the Roe Park Resort along with a suite of sub-brands for the resort’s spa, restaurants, golf and health club, and implemented a comms campaign that saw the resort grow from strength to strength.

This kicked off a 14-year trusted relationship with the resort, building the brand, creating brochureware, advertising campaigns, photography, video content, managing PR and influencer marketing.

From the highs of award-wins and major investment announcements to the lows of the pandemic, we worked side by side with the resort’s outstanding team to provide trusted comms advice, promotional marketing, creative design and sampled just a few of the resort’s outstanding steak sandwiches along the way!

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