welcome to public relations
Consumer/Marketing Communications
Consumer Communications is one of our key areas of specialisation. We have the confidence and clarity of vision to devise, implement and appraise campaigns for a broad range of consumer brands or programmes, whether it be via media relations, sponsorship, advertising, digital media or promotions and competitions. We understand the role of all these tools within an integrated marketing communications campaign and have delivered award winning campaigns with consumer and brand impact time and time again. Below is a sample of some Consumer/Marketing communication campaigns we have delivered.
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Action Cancer/Sx3
Working in partnership with local charity, Action Cancer, and on behalf of our client, Sx3, Morrow Communications was responsible for the implementation and management of the three year health awareness campaign which focused on the taboo subject of male cancers.
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Adam’s Auctioneers & Valuers
James Adam & Sons (Adam’s) is Ireland’s leading fine art auctioneers and valuers, hosting over 12 specialist Irish and Fine art sales each year from their Dublin based auction house.
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Alliance Pharmacy
One of the leading community pharmacy networks in Europe, Alliance Pharmacy entered the Northern Ireland market with the acquisition of the leading pharmacy chain Bairds chemists, which had 51 pharmacies throughout the province.
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ASDA
We have been working with ASDA since August 2005 with a brief to manage its Northern Ireland market entry and expansion campaign. This embraces consumer media relations and public affairs support.
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Bauer - Downtown/Cool FM
Downtown Radio and Cool FM are Northern Ireland’s top two commercial radio stations reaching almost half of the adult population. Our job is to provide public relations and communications support on an all Ireland basis to help increase listenership and drive advertising.
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Britvic International - Robinsons
Made by Britvic, Robinsons is a leading UK consumer soft drink brand. Traditionally, PR was not used in NI; nationally led media and on-pack advertising was the primary communication tool.
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Bryan Somers Travel
Morrows has been working with Saintfield based travel agent, Bryan Somers Travel to provide PR and communications support with a view to increasing the business’ profile throughout Northern Ireland, as well as to proactively communicate the skills and expertise that exist within this family run business.
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Clear Group
Northern Irish company Clear Group owns 26 Clear Pharmacy outlets and five Clear Day Nurseries (children’s day care centres) in Northern Ireland and the Isle of Man.
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Dale Farm
We provide both corporate and consumer driven PR solutions for Dale Farm, now one of Europe’s leading dairy companies. At both consumer and corporate level, our work is aimed at supporting Dale Farm’s ambitious growth strategy in the UK, Irish and world markets.
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DOE Climate Change & Waste Management Division
Morrow Communications was appointed by the Climate Change & Waste Management Division within the Department of Environment to undertake a communications audit and strategy development to support the current Waste Management Strategy.
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First Trust Bank
We provide strategic advice and support on corporate communications, product campaigns, reputation management and public affairs at all levels within First Trust Bank, one of the main four Banks in Northern Ireland and part of the AIB Group.
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Flahavan's
Based in Waterford, Flahavan’s is Ireland’s leading oat miller, producing a range of porridge and oat products for the retail, wholesale and export sectors. We were appointed to promote the brand to key target audiences, encourage product trial, and grow market share in NI.
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Gaelic Telecom
As part of an All-Ireland communications programme, we were commissioned by Gaelic Telecom, the official telecoms partner of the GAA, to promote its new telephone service to GAA supporters across Northern Ireland.
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Glens of Antrim Potatoes
Morrows has been selected by Glens of Antrim Potatoes to deliver a comprehensive public relations and brand building campaign in support of its corporate and brand objectives.
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Irwin's
Northern Ireland's only locally owned plant bakery, Irwin's sets itself apart through its emphasis on product authenticity, quality, heritage and innovation – promoting its ‘family of fine breads’ to customers throughout Ireland, Great Britain and beyond.
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John Lewis
In November 2004, we were commissioned by John Lewis to provide PR advice and support in Ireland.
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Mackle Petfoods
Mackle Petfoods is one of Ireland’s leading pet food manufacturers, producing brands such as Brandy, Kat Club and Jessie for the all-Ireland market for over 35 years. The company acquired the Master McGrath brand and embarked on an extensive R&D/brand development programme resulting in the launch of McGrath in September 2007.
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Moy Park
Moy Park is Northern Ireland’s largest food manufacturer, employing 10,500 people across 13 production sites in Northern Ireland, England and Europe.Morrow Communications provides public relations and communications support for Moy Park targeted at the company’s main markets of Northern Ireland, Republic of Ireland and England
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Murdock Builders Merchants
Morrows provide a valuable service to Murdock Builders Merchants, a leading supplier of building materials to the trade and general public, helping the company raise the profile of its brand, and promote its innovative product and service ranges to a wide range of audiences
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NI Chest, Heart & Stroke
In May 2004 NI Chest, Heart and Stroke launched its Woman's Heart campaign, to raise awareness of the fact that one in four women die from heart disease - more than all the cancers combined.
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Open and Direct
Morrows began working with Northern Ireland’s largest high street insurance retailer, Open + Direct, at the beginning of 2012. The company has continued to perform well throughout recent years and has ambitious growth plans for 2013 and beyond.
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Open Farm Weekend
Thanks to the strengths of our expertise in the agri-food sector, together with our strong partnership with Food NI, Morrow was contracted by the Ulster Farmers’ Union to deliver Open Farm Weekend (OFW).
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Roe Park Resort
Morrow Communications was appointed by the Roe Park Resort to devise and implement an integrated communications plan that would include PR, internal communications, re-brand strategy, brand development, design and advertising.
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Special Olympics
The largest sporting event in the world was held in Ireland in 2003. Special Olympics – a worldwide organisation for people with a learning disability - hosts its World Games every 4 years.
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Translink
As Northern Ireland’s provider of public bus and rail transport, Translink is rarely far from the news.
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Travelwise NI
Travelwise Northern Ireland is a Department for Regional Development initiative promoting the use of sustainable transport options such as walking, cycling, public transport or car sharing.
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Ulster Farmers Union
Several years ago the UFU launched its We Care campaign aimed at halting the decline of Northern Ireland’s agricultural communities and industries and sustaining them for the future.
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Vista Allotments
The launch of this client was an award winning campaign for Ireland’s first and only private allotments.