Staying connected with your customers, colleagues and stakeholders can be a challenge at times like these, but it has never been more important.
As a creative communications agency we know how vital engaging communications are right now and we have adapted some of our services to help clients stay connected with their audiences in new and innovative ways.
While we may not be able to hold events and have some necessary limitations around filming, by combining digital technology with our creativity and expertise, we have been producing creative content and delivering engaging online events with real impact.
Here are our top 7 things you can do to creatively connect with your audiences right now:
1. Digital Design
Social media graphics, on-line learning tools, websites, infographics and email campaigns – can all bring your message, stats or data to life quickly and effectively – and deliver valuable engagement.
Whether simple motion graphics or character-led animation combined with a script, music and effects, animation can create eye-catching content for social media and other digital platforms.
3. Archive Videos
Where filming simply isn’t possible, video can be created using existing footage from our extensive archives or stock libraries. For our current clients, existing material from previous filming can be repurposed and edited.
4. Tempted to Self-Shoot?
With a simple ‘how to’ guide you can record content in your home or workplace using your smartphone camera. We’ll add the polish by editing the best takes, using graphics and music to create a video that is authentic and gets your message across. We’ll even optimise it for the particular channels you want to share it on.
So many more people are listening to audio as they are working from home – it helps them stay connected.
Podcasts are a great way to communicate expert advice or opinion from a range of contributors. They can also be a fast and effective communication tool – particularly in a time of crisis. Audio is recorded remotely and securely via ISDN line and the content edited to best deliver your messages and keep listeners engaged.
6. Virtual Events
Switch your traditional face-to-face event to a virtual venue which allows you to network, listen to experts, take part in panel discussions and do all the things you would normally do at any event.
Our team can help attract your audience, organise speakers, prepare content and choose the best technology to deliver a really memorable, interactive experience.
7. Content Promotion
It’s not enough to merely produce great creative content, you also have to consider how to best reach and engage your audiences with it.
Content should fit with your comms strategy which can use a combination of targeted social media, media relations, advertising and marketing techniques to make sure your content gets noticed. We may all be a bit restricted at the moment, but being out of the office doesn’t mean being out of ideas!
Our team is set up and working from home helping our clients to creatively communicate important messages to their customers, staff and other important audiences at this time.
Get in touch to find out how we can help you stay creative and stay connected.