Working in partnership with local charity, Action Cancer, and on behalf of our client, Sx3, Morrow Communications was responsible for the implementation and management of the three year health awareness campaign which focused on the taboo subject of male cancers.
Another award winning campaign, it centred around and integrated communications approach including advertising and PR. The campaign was gutsy, brave, and in-your-face to maximise impact among the primary male audience. It was designed to promote key messages which would encourage response from men and promote all fundraising activities.
Throughout the three-year duration of Sx3’s sponsorship, we devised a series of innovative and highly effective campaign themes which encouraged men to ‘get a grip’ of their health. All objectives set by Action Cancer were greatly exceeded – including calls to the Helpline, number of men attending clinics, hits on the website and funds raised.
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 Action Cancer campaign aiming to raise awareness of testicular and prostate cancers
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 Action men holding ...
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 Get a Grip
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