In May 2004 NI Chest, Heart and Stroke launched its Woman's Heart campaign, to raise awareness of the fact that one in four women die from heart disease - more than all the cancers combined.
We were appointed to handle PR and event management of this high profile campaign. In addition to generating broadcast and press coverage to communicate the key health-related messages, we played an active role in advising and assisting the charity on its strategic and tactical approach. This included maximising all publicity opportunities for the main sponsor, Phoenix Natural Gas; the creation and naming of a Woman's Heart Rose; and promoting key partnerships including Weightwatchers Northern Ireland and Belfast City Marathon.
2004/2005 CIPR Silver Award Winner
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 UTV’s Lynda Bryans
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 Campaigners seek to warn women of Heart Disease
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 Charity's Memorial Rose plan set to take root
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