We provide both corporate and consumer driven PR solutions for Dale Farm, now one of Europe’s leading dairy companies. At both consumer and corporate level, our work is aimed at supporting Dale Farm’s ambitious growth strategy in the UK, Irish and world markets.
Consumer targeted initiatives are key to this account, building awareness and desire for the full portfolio of products coming under the famous Dale Farm, Spelga, Dromona, Rowan Glen and Loseley brands – from milk to yogurts, pro-biotic drinks to desserts, cheese to butter, ice cream to dairy spreads. ‘Off-beat’ opportunities – such as the ‘Dromona Big Cheese Awards’ for top school principals – are central to the overall strategy as is spotting social and consumer trends and developing campaigns and activities alongside these. Health-focused initiatives such as the Dromona Sports Awards and the 3-A-Day schools nutrition campaign reflect this long-term strategic approach.
Our work for Dale Farm received recognition at the 2009 CIPR Pride Awards where we picked up gold award for the best campaign with a budget less than £10K. This was for our 'Big Cheese' campaign which coincided with the annual Balmoral Show. The centrepiece of the campaign inlcuded life size cheese sculptors of two of Northern Ireland two biggest cheeses - the First and deputy First Ministers.
2004/2005 CIPR Silver Award Winner
2006/2007 CIPR Gold Award Winner
2006/2007 CIPR Silver Award Winner
2009/2010 CIPR Gold Award Winner
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 'Farm to Fridge' Lessons for Children
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 Search on for Ulster Schools' big Cheese
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 Dale Farm men gear up for a busy Christmas
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 Healthy Recipe Ideas for the Children
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 Bangor Visitor Louis keen to try a Slider
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 Emily Keen to Drinka Pinta Milka Day
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