George, exclusively at Asda, have led the changing face of British fashion over the past decades, and are now one of the largest fashion retailers in Britain. Morrows work with George to raise their brand awareness with influencers and media within Northern Ireland and to promote new lines, products and seasonal campaigns.
For the past six years fashion brand George has hit the runway at the West Coast Cooler Belfast FASHIONWEEK to showcase the very best of its collections. Each year we are tasked with building anticipation for the new Autumn Winter Collection, not only in print and online media but via the wide range of fashion and lifestyle influencers Northern Ireland has to offer.
To maximise exposure for the George Collections we have also organised and directed photo-shoots with local fashionistas to model the sought after looks and showcase just a small snippet of what was to come on the catwalk. With our creativity hat on we have produced eye catching images of our favourite looks in the new collection, which are regularly shared far and wide in national and regional press, across social media and online.
We work with Northern Ireland fashion and lifestyle influencers on an ongoing basis to create even more of a buzz for the new collections in the run up to Fashion Week. Influencers were gifted items from the collection, so they could showcase the effortlessly stylish but incredibly affordable George looks to their online following.