We’ve been working with Ireland’s favourite porridge company Flahavan’s Porridge on ‘oat’ of this world communication campaigns for nearly 10 years. Selling two million servings of porridge per week in Ireland alone and exporting to over 20 countries world-wide, Flahavan’s has cemented its place as the country’s best loved porridge, and we love keeping their oats in order in Northern Ireland.
We manage all PR and Comms activity for Flahavan’s Porridge, and our ongoing activity includes managing sponsorships for the brand, liaising with consumer, trade and business press to build its profile in Northern Ireland, as well as recipe development to further promote the brand. We have also been supporting the brand’s digital communications channels including working with key online influencers to create a digital conversations about Flahavan’s products and building active online communities who love the brand.
Over the years Flahavan’s has engaged in a number of exciting partnerships including working with Olympic athlete Aileen Reid, linking with local healthy eaterie Tony and Jen’s to create a special Oats of the Month dish, staging free Porridge Week giveaways and even completing a World Record for the World’s Largest Bowl of Porridge. Safe to say we know our oats !